Space Art GIF-iti - INSA Paints 57,000 Square Metres To Create One Giant GIF

GIF-iti artist takes mindblowing street art to next level

"The need to be creative, the need to kind of explore ideas is a necessity, but to take away that would be to take away everything.” – INSA.

INSA, the innovative GIF-iti artist has often been acclaimed for his street art an murals on walls which have been converted into GIFs. Now raising his game he has upped his game and taking it to the next level he has created a piece of art which is painted on the ground in Rio de Janeiro and took over four days of wok. This artwork is inspired by his trademark 'Looking For Love' theme design and measures approx. 57,515 square metres. The entire design has been made up of four images totalling 14,379 square metres each.

INSA's GIF is a result of him wondering about he could best use the internet to showcase his work - on his terms. He often found his work consumed online - usually days of work reduced to pixels and shared as a small pic or gif, the beauty of ten hampered by screen resolutions. You may have already seen some of his works online, which are created from murals painted on walls, photographed, re-painted and then re-photographed before being converted into the format.

For this particular piece INSA has collaborated with Ballantine of Black Coffee and skateboarder Killian Martin fame.

"I'd been thinking a lot about how people were actually seeing my work," he says. "Even if I painted a huge mural anywhere in the world, I realised more people were looking at the few photos of it that circulate online."

"It seemed a shame the level of work that was going into something that was only going to be seen as a small image online, but then I just thought why not make the internet, and those few images, the best way to view my work - even make it the only platform for seeing the final work. And GIFs are the ultimate internet fodder."

This immense artwork may work out to be only a 600 pixel artwork but creates a new parameter of creativity.  He says "I love the idea that I was putting all this work in for such a small thing. There is something cathartic about it. It exaggerates the disposability of images and artwork."